As a result of agreements reached at the Rio Summit
on Sustainable Development in 1994, the Green Globe
21 Global Standard was established by the travel and
tourism industry to provide a mechanism for the promotion
of environmentally sustainable tourism.
Travel and Tourism as an industry, in all its various
forms:
- Hotels
- Tour Operators
- Parks
- Resorts
- Transport
- Airports
- Etc etc.
Is acknowledged as
an activity that can, and does, have significant
Environmental AND Social impacts on both the specific
location’s and the global environment. The Green
Globe 21 approval scheme, focussing as it does
NOT ONLY on systematic and sustainable management
approaches BUT ALSO on measurable Environmental
and Social Performance Indicator improvements
provides the only valid approach specific to the
Industry.
By achieving Green Globe 21, an organisation or a
destination shows it is addressing its wider responsibilities
at the same time as enjoying sustainable business
success. The decision to embark on a Green Globe 21
programme should be stimulated by an organisations
integrity and professionalism as a caring member of
the community in which it operates and not for altruistic
reasons.
The Green Globe Brand is a powerful marketing tool
for companies and communities wishing to attract
the increasing number of environmentally concerned
travellers. In addition, the general consensus of
organisations who have adopted Green Globe 21 is
that they have seen an improvement in bottom line
profit.
AJA Registrars are approved by Green Globe to conduct
Certification activities throughout the world and
our audits result in issuance of Green Globe Certificate
issues that guarantee the operator’s credibility
and recognition within the industry.(see
The Process of Auditing)